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Episode 244 | Posted on

The Future of Marketing is Virtual with Alex Mandossian

Anyone who has studied how to be successful in marketing understands it takes out-of-the box thinking, and in the case of today’s incredibly successful guest, Alex Mandossian, it takes a lot of chutzpah.?Since 1993, Alex has generated nearly $417 million in sales and profits for his marketing students, clients and joint venture partners on six continents. He has shared the stage with Richard Branson, Larry King, Tony Robbins, Marianne Williamson, Robert Kiyosaki, Suze Ormand, Mikhail Gorbachev, and the Dalai Lama. He has published several books, including the recent Alexisms: Useful Life Lessons from a Recovering Serial Entrepreneur.?In today’s episode we talk about writing books, promoting books, doing virtual book tours, and the Socratic method as it applies to copywriting. We talk about the difference between giving people what they want, versus giving them what you think they need. And back to the chutzpah, Alex has done stuff like invite presidents to give an interview, and it worked both times he tried it. He tells all about how that came to be in this episode which I think you’re going to find pretty fascinating, so be sure to stay tuned!

Episode 243 | Posted on

Make a Lasting Impression with Matt Barnett

Regardless of the industry, making a meaningful connection with customers and prospects is one of the greatest challenges a business faces. Our communication channel of choice with these folks tends to be email, but there is an awful lot of noise in their inbox. A lot of what they receive is impersonal and shallow, and consequently, they just don’t have any interest in opening most of it.?My guest today, Matt Barnett, decided to change all that when he created Bonjoro, a software as a service (SaaS) looking to reinvent the way businesses tackle engagement by allowing them to send quick, personal video messages directly to their customers and prospects. Originally an industrial designer and artist, Matt stumbled into creating Bonjoro accidentally by simply building tools to solve a problem that got used by others. When the popularity of his video platform eclipsed the original business he was building, he knew he was onto something.?In this episode, Matt and I discuss pivoting, taking on investors, managing stakeholder expectations, managing remote teams, and using video to both land clients and reduce churn. If you’d like to surprise and delight your customers and serve them in remarkable ways, you’re not going to want to miss this episode.

Episode 242 | Posted on

The Path to Profitable Online Courses with Billy Bross

If you’re considering a foray into the world of online courses, you’re not alone. This is a really exciting niche that has grown dramatically in the last five years. I’d say it’s even gone mainstream, thanks in large part to Masterclass.com. And if you’re looking for a guide to help you navigate the world of course creation & marketing, you’re in luck, because today’s guest, Billy Bross happens to be an online course expert who has done this for himself and for a number of clients.Billy is an MBA turned online marketing consultant. He coaches his clients to build truly scalable business models for their online courses. In this episode, we discuss finding the pricing sweet spot, increasing course consumption, recorded versus live trainings, office hours, Facebook groups, launches, ideal course length, and much more. So, if you’re curious to learn the secret sauce to profitable online courses, you’re in the right place! Let’s get started!

Episode 241 | Posted on

Thriving Against All Odds with Dr. Sean Stephenson

In difficult times like this, we need leaders to look up to, not just titans of business but true spiritual leaders. My guest for this episode, Dr. Sean Stephenson, was one of those larger than life people. Sadly, he passed away last year, about six months after this interview.?I got to know Sean through Joe Polish's mastermind, Genius Network, which we were both a part of. I'm very grateful to have met Sean in person. He was the kind of guy who lit up the room with his smile, his self-deprecating humor, and his pearls of wisdom. Sean was the living proof that the mind is a powerful weapon against adversity. Sean reminded me, in fact, of Viktor Frankl, another inspirational figure, whose work proved that striving for meaning is what keeps us alive through unspeakable tragedy.Sean was 40 years old, which was 40 years longer of a life span than doctors originally predicted. He was born with osteogenesis imperfecta, a rare bone disorder that made his bones very fragile and stunted his growth. By the time he was 18, he had fractured his bones over 200 times. Despite this, Sean overcame such challenges to become an incredible speaker, inspiring millions, appearing on Oprah, and sharing the stage with US presidents and the Dalai Lama.?This interview originally aired on my other show, Get Yourself Optimized, and I publish it here, not only to inspire you to be a better human, while you are being a better marketer, but also as a tribute to an incredible soul who inspired me and countless others. In this episode, Sean and I discussed everything from the benefits of having entrepreneurial parents to self-care and attracting wealth. Listen in as a 3-foot tall man teaches us a thing or two about walking tall.?

Episode 240 | Posted on

Clever Marketing for Difficult Times with Scott Oldford

It’s such an interesting time in marketing. The plates are shifting right beneath our feet. As a way to get our bearings, we look to marketing leaders who have the guidance to help us through the uncertainty.?My guest today, Scott Oldford is the mentor and investor behind entrepreneurs and influencers who are positively impacting the world. Scott has helped hundreds of businesses scale past 7-figures. What I love about Scott is he is completely self-taught, starting at age seven when he raised chickens and sold eggs out of his parents’ backyard. He is so relatable, admitting to the misses as well as the hits--all of it allowing him to have the learning experiences he needed to get to the impressive place he is now at the young age of 28.?In this episode we talk about having a flexible, open mindset and belief system with no ego attached in order to achieve success. We discuss not getting too attached to any one particular idea, business model, product, or service. We get into how important it is for you to get your own attention, your own awareness, and your own presence before you can then step inside anybody else's. It’s pretty great stuff, so without any further ado, let’s get on with the show!