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Paul Herdsman Of NICE Global: The Benefits Of Utilizing Nearshore Outsourcing For Your Business

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In today’s ever-changing, highly competitive business climate, small startups and large companies alike are increasingly turning to outsourcing processes. Everything from customer service, technical support, to back office operations are able to be outsourced as a way to reduce costs, keep up with the evolving consumer expectations, and drive a faster return on investment.While traditional offshoring to Asia or Eastern Europe has always been lauded for its cheap labor, for companies that practice agile, or require better collaboration, communication, and a higher level of engagement, the advantages of nearshore software development are clear.What is the difference between offshoring and nearshoring?Put simply, offshore outsourcing means hiring a company to perform a service from a different part of the world. This is the type of outsourcing that is typically associated with the word in the first place, and can conjure up the image of comedic portrayals of frustrating customer service …

Top 7 Best Marketing Tactics In 2020

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There are more small businesses in the U.S. now than there have ever been before. In fact, recent surveys show roughly 30.2 million small businesses. In other words, you have a lot of competition.However, that shouldn’t discourage you from starting or continuing to run your business. If you have a good idea, fantastic products, or unrivaled services, the world deserves to see them. Additionally, a thriving capitalistic society means there is a lot of demand for entrepreneurship.The key to success is making an impact within your target audience by perfecting your marketing tactics. Keep reading to learn about the most effective 2020 marketing strategies.1. SEO Marketing.Search engine optimization is huge for any business looking to create an online presence. SEO is the algorithm that dictates how quickly and easily people find you online based on keyword searches. SEO coding refers to:KeywordsInternal and external linksBacklinksMultimedia embedded with SEO metadata (images, videos, inf…

How A Law Firm Website Design Can Increase Your Leads

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A well-designed law firm website has the potential to attract new clients and establish your firm as a proficient in your area of law specialization. Good website design not only contains useful information but also highlights your values as a law firm and presents a professional image.A law firm website design is a crucial part of any law firm’s marketing strategy as it increases your leads. You must stand out from the competition in a fiercely competitive, saturated market.A law firm website that is well designed is easy to navigate and is full of valuable, actionable content. Prospects should find it a pleasure to read and should be able to easily and quickly find information about your firm.Calls to Action Attract More Leads.A law firm website design should increase the number of people who decide to call or click and initiate contact. Your law firm website design should have an appropriate call to action displayed on the site. You should use active verbs that encourage direct act…

Why Start-Ups Should Make Use Of Market Research

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Whenever you are about to embark on a major life decision or project, you will ask friends, family, or knowledgeable acquaintances their opinion. It can be very useful, but how much more helpful might it be to get the views of a broad cross-section of the public, who aren’t known to you personally? They would be less biased, less affected by your obvious enthusiasm and passion for the project, and less concerned with how the success or failure of your venture could personally affect them.That is the nature of market research. It is an essential part of giving your start-up a chance of succeeding, and if it is already up and running, of taking it to the next level. Yet many entrepreneurs only do minimal market research before launching in with their product or service. This is undoubtedly a big part of why so many start-ups fail within their first six months.The benefits of market research.Market research lets you make an informed decision and gives you a bigger, more realistic perspec…

Dermatologist And Entrepreneur Dr. Tim Ioannides’ Journey To Curating A Meaningful Career

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When most people think about medical professionals, they seldom consider the business aspect of a medical career, nor would they relate entrepreneurship with the same individuals. However, aside from providing patient-centric medical care in their particular niche of medicine, medical professionals seek to curate careers that allow them to partake in important research, remain professionally fulfilled, explore a passionate field, and provide the services they render to be most important. Like any other professional, these committed individuals seek to grow, advance in their field, and remain impassioned throughout their professional trajectory.For Florida-based medical dermatologist Dr. Tim Ioannides, the desire to provide solely medically-driven dermatological procedures in a field dominated by cosmetically-based practices led him to open his own practice. Through this bold step, Dr. Ioannides was able to pivot his career path, dedicate his time to a niche he felt strongly about, and…

Guide To Improving Customer Communication – A 2020 Edition

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When running a business, there’s one element that is more important than any other: the customer. If you don’t have customers purchasing your products or services, your company will quickly cease to exist. It’s that simple.Due to the importance of customers, your communication with them should be a primary concern. Not only can this help to convince potential consumers into buying your wares, but it’s also a significant factor in ensuring current customers keep coming back for more.If you’re ready to strengthen the customer relationship, this guide is here to help. As the following information will demonstrate, you don’t need to spend bundles of cash or hire a marketing expert. All you require is the right strategy and tools for success.Be armed with the right communication tools.As a starting point, you should acquire all of the right tools to communicate effectively with your customers. The issue with this is how tech-oriented the world has become. Back in the day, you could get awa…

3 Businesses That Have Fared Spectacularly During The Lockdown

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In the shark-infested waters of business, startups are teeny tiny plankton being gobbled up by the bigger, more intricately evolved aquatic species of the corporate world.Most of them will be devoured before they even learn how to swim. But every now and again, there’ll be a start-up platform that grows a fin and some legs, and swims its way to the top of the food chain.Now that this tortured analogy is over – and has shown its writer’s VERY limited understanding of evolutionary biology – we can get to the point. Being a start-up is hard, and the twofold threat of the coronavirus and a new economic collapse will make it even harder over the next few years.Those sharks in the first paragraph have been strengthened by the global crises unravelling before our eyes, while smaller businesses have been shut down entirely.And yet, giving up is not an option. There are a glut of SMEs that have weathered the storm of the world’s economic tumult and will emerge stronger than ever.How have they …