For marketing professionals, educators, and students. Covers special interest groups (advertising, direct marketing, global marketing, marketing research, small business. etc.), provides articles and industry reports, and includes a career and resource center.

Direct Marketing Association

Available to members and non-members are: events calendars, educational materials, information on governmental issues, educational and employment materials, a searchable "yellow pages" of vendors, and more.

Marketing & Society Special Interest Group of the American Marketing Association

Site includes pertinent links to some government agencies and industry and consumer links, such as Public Citizen and the Center for Science in the Public Interest.

Marketing Research Association

Some areas are membership restricted, but non-members will find the glossary of terms and abbreviations helpful, along with the research resources, codes and guidelines, and  materials for consumers.

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