IBPA Independent Magazine – Article Archive

Article Archive

近親相姦中文字幕在线While IBPA members receive IBPA Independent magazine during the month of publication, we’re happy to post a limited selection of each issue’s articles below 2-3 months after publication.

近親相姦中文字幕在线IBPA members requested easier access to information from?IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

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Independent Articles
Liz Franklin, March/April 2020
Editorial Expertise: How to Clarify Your Writing ?

PUBLISHED MARCH/APRIL 2020 by Liz Franklin, MizLizOnBiz.com — The old-school method still works the best. First, tell them what you’re going to tell them. Then, tell them. Finally, tell them what you told them. If you want your book, piece, blog, or article to make money, write it so the reader buys what you’re saying. …

Seth Dellon, March/April 2020
Uncovering the Truth About IBPA Members: 2019 Member Survey Results ?

PUBLISHED MARCH/APRIL 2020 by Seth Dellon, Director of Strategic Development, Publishers Weekly — IBPA Board Member Seth Dellon considers 2019 member survey results. In late 2019, IBPA reached out to members to hear about the biggest lessons they learned over the past year. My lesson was that indie publishers are uniquely positioned to go direct …

Deb Vanasse, March/April 2020
Ready, Set, Launch: Understanding Prepublication Book Marketing ?

PUBLISHED MARCH/APRIL 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — Don’t overlook prepublication marketing in your book publishing plan. Article Synopsis: Build the buzz of your book prior to launch by generating preorders and garnering reviews from advanced reader copies. Use genre-specific data from platforms like Bookbub and Goodreads in your marketing plan. Write …

Maggie Langrick, March/April 2020
How to Plan a Successful Media Campaign for Your Nonfiction Book ?

PUBLISHED MARCH/APRIL 2020 by Maggie Langrick, Founder and Publisher, LifeTree Media — It helps very much to have established relationships with key reporters, editors, or producers relevant to your book. When I was the features editor at a major metropolitan newspaper back in the aughts, part of my job was to evaluate pitches from publicists …

Alexa Schlosser, March/April 2020
Book Budget Breakdown ?

PUBLISHED MARCH/APRIL 2020 compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — In December 2019, IBPA Independent magazine sent IBPA members a survey asking how much they budget toward marketing per title each year. Knowing that the membership ranges from self-published authors with one book to larger publishing companies with dozens of titles, we …

John Koehler, March/April 2020
Host Your Own Book Bestseller Party ?

PUBLISHED MARCH/APRIL 2020 by John Koehler, Publisher, Koehler Books — An author hosts a book event and runs a bestseller campaign on the same night. Hillery Schanck loves music and finding new ways to pray and worship God—in church and in private. Several years ago, he started listening to Handel’s Messiah while reading the scripture …

Brian Feinblum, March/April 2020
Marketing Savvy: Making Better Book Marketing Decisions ?

PUBLISHED MARCH/APRIL 2020 by Brian Feinblum, Chief Marketing Officer, media-connect.com — No waiting around for a lucky break or giving people two weeks to respond to your outreach. Get out there and get in front of people. There’s no avoiding book marketing if you want your book to succeed. But for authors and publishers to …

Ian Lamont, March/April 2020
Targeting Book Sales With Amazon Advertising ?

PUBLISHED MARCH/APRIL 2020 by Ian Lamont, Founder, i30 Media– You can target competing or similar titles on Amazon using its advertising service, which allows you to select keywords you can’t in metadata. Article Synopsis: Amazon’s search engine can only show a limited number of items on the first page of search results, and it’s hard …

Jim Alkon, January/February 2020
Painless Ways for Authors to Get on the Reader Radar ?

PUBLISHED JAN/FEB 2020 by Jim Alkon, Editorial Director, BookTrib.com — Some may recall a decade ago when major media outlets radically curtailed their coverage of books. If bestselling authors were going to have to compete hard for coverage, the logic went, what about debut or emerging authors? How would these master wordsmiths with their own …

Jonathan Kirsch, January/February 2020
What New California Labor Laws Might Mean for Publishers ?

PUBLISHED JAN/FEB 2020 by Jonathan Kirsch, the Law Offices of Jonathan Kirsch — California has always been a trendsetter, not only in lifestyle and pop culture but also in law and regulation. And because California represents an important market for publishers across the country, California law has a long reach. That’s why two new developments …

Caroline Saccucci, January/February 2020
Understanding the Library of Congress PrePub Book Link ?

PUBLISHED JAN/FEB 2020 by Caroline Saccucci, Section Head, CIP and Dewey Section, Library of Congress — Q: What is the Library of Congress PrePub Book Link? Am I eligible to apply? (answer by Caroline Saccucci) Many independent publishers are familiar with the Library of Congress Preassigned Control Number (PCN) Program, the purpose of which is …

Rudy Shur, January/February 2020
How to Publish Books for Large Organizations ?

PUBLISHED JAN/FEB 2020 by Rudy Shur, Founder, Square One Publishers — Article Synopsis: There are ways to ensure you’re thoroughly prepared before meeting with a large organization. Any group that is large, well-recognized in its field, and wishes to have a book serve as its voice on some level may be a potential client. As …

Margot Carmichael Lester, January/February 2020
Beyond the Reading: How to Work With Local Bookstores ?

PUBLISHED JAN/FEB 2020 by Margot Carmichael Lester, Owner, The Word Factory — It’s easy to forget the pivotal role independent bookstores have in cutting through the noise and getting titles noticed. Article Synopsis: Independent bookstores play a pivotal role in cutting through the noise and getting authors and titles noticed.

Melanie Votaw, January/February 2020
The Ghostwriting Experience: Perspectives from the Ghostwriter, Author, and Publisher ?

PUBLISHED JAN/FEB 2020 by Melanie Votaw, Reporter, Author & Ghostwriter — As a ghostwriter, I’ve heard a lot of misconceptions about my profession. “What? You mean the person whose name is on the cover didn’t write the book?” Or: “Oh, I couldn’t possibly use a ghostwriter; then, it wouldn’t be my book.” I usually respond …

Deb Vanasse, January/February 2020
Library-Publisher Partnerships: Discovery, Acquisitions, Programming, and More ?

PUBLISHED JAN/FEB 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — Opportunities abound for independent publishers to partner with libraries if they take the time to learn the process. Article Synopsis: While libraries differ in policies, budgets, and acquisition procedures, they all have shared interests with indie publishers. Publishers should find out which community goals …

Bruce Brown, January/February 2020
Grow Your Publishing Business Through Joint Venture Associations ?

PUBLISHED JAN/FEB 2020 by Bruce Brown, Author-Publisher — What is a joint venture or referral arrangement within book publishing, and how do they work? If you are an author, have a book publishing business, sell books, or do freelance editing, content writing, proofreading, ghostwriting, book coaching, or another related business, setting up a joint venture …

Katrina Hatchett, November/December 2019
10 Common Mistakes Made by Self-Published Authors ?

PUBLISHED NOV/DEC 2019 by Katrina Hatchett, Author-Publisher — Those who write passionately know that the possibility of creating a piece of work that will be read by millions is an absolute dream. Writing provokes thought and emotion; wordplay is a gift. However, there is more to being an author than writing—there is a degree of …

Bruce Brown, November/December 2019
How Facebook Can Help You Sell More Books ?

PUBLISHED NOV/DEC 2019 by Bruce Brown, Author-Publisher — A few weeks ago, I was talking with a Generation Z’er about Facebook and social media. She commented, “Facebook is for old people.” When the area is that of book writers, book readers, and book publishing, Facebook has potential value whatever your age and the believed (or …

Marion Hill, November/December 2019
5 Years In: What I’ve Learned as an Indie Author-Publisher ?

PUBLISHED NOV/DEC 2019 by Marion Hill, Author-Publisher — If there is a book that you want to read, but it hasn’t been written yet, you must be the one to write it.” —Toni Morrison This quote by the beloved, recently deceased author sums up my reason for wanting to enter the world of writing and …

Stephanie Beard, November/December 2019
Legal Briefs: The Royalty Rates Publishers Are Actually Offering ?

PUBLISHED NOV/DEC 2019 by Stephanie Beard, Executive Editor, Turner Publishing — I was recently in a conversation with a colleague, and the discussion turned to whether or not the publishing industry has a common enough set of business practices—from royalties to release formats—for us to really refer to an “industry standard” when discussing these business …

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